Step 1 of 3 33% What can we tell suppliers for you?Section 1 of 3: You and your customersHow has customer traffic into your store changed since the pandemic? Less than pre-pandemic About the same More than pre-pandemic How do customers learn about the products you sell?(Check all that apply) Research online Store visits Cable TV shows Social media Neighbors/Friends Magazines Blogs Other If other, please explain How knowledgeable is the typical customer which comes into your store? Very knowledgeable Full of “bad” knowledge from the internet Some knowledge Very little knowledge When customers come into your shop, why do they need you? Why do they choose to shop locally?In your words, what value do you provide customers they can’t get from buying parts online?How have customers reacted to the higher product prices we experienced over the past three years? Accepted – as prices everywhere have increased Indifferent – had no knowledge of previous prices Resigned – Not happy, but feel they have no choice Upset – increases have caused meaningful hardship or delays in ability to purchase Angry – Feel forced to postpone purchase or are priced out of the market Section 2 of 3: You and the products you sellWhat makes you loyal to brands? Please rank in value from 0-5 with five being the greatest. You may give the same score to multiple itemsQuality54321Price54321Customer Requests54321Shop/install experience54321Warranty/customer support54321Training/product knowledge54321Feeling a brand supports my business model54321Profitability54321Other / CommentsWhat makes you switch brands? Please rank in value from 0-5 with five being the greatest. You may give the same score to multiple itemsAvailability54321Price54321Shop/install experience54321Customer demand for other products54321Warranty/customer support54321Lack of training/product knowledge54321Feeling a brand does not support my business model54321Channel conflict: good sold online by supplier or e-Commerce reseller leaving no margin for me54321Low profitability54321Other / CommentsWhat are the top three things brands could do to better support your business?What are the top three things distributors could do to better support your business?Has your business been affected by brands selling directly to consumers (D2C)? It has not impacted my business I have lost sales on some brands I have decided to sell less of the brands which are sold directly to my customers Optional - Which brands most concern you?Where do you turn to when you need product support?(Check all that apply) Distributor Manufacturer eCommerce source (Amazon etc) Other If other, please explain.If AAM’s conversations with brands, if we were to tell them why they need shops like you, what would you say? Section 3 of 3: Your businessWhat are the challenges your business faces?(Check all that apply) Finding people; sales, technicians/installers, social media, administration Getting customers in my door Business operations / POS Profit margins Training & education Employee retention Product availability/ Supply chain delays Channel conflict with unenforced pricing Data errors that create returns Warranty issues Freight costs Technology – new sensors, systems causing installation issues/delays/returns Succession planning Which of the following marketing approaches does your company use?(Check all that apply) Facebook My website Instagram TikTok Email Mail I don’t do any formal marketing Other How do most of your new customers learn about your business?(Check all that apply) Advertising (radio, TV, bill boards, etc.) Advertising (other, Sports bar bathroom signs, local baseball/stadium signs, etc.) Online search (Google, Bing, other search engine) Location; store front Store sign Dealer referral Word of mouth (friend, neighbor, etc.) Car/truck/offroad clubs Store name stickers/badges on products like hitches, toolboxes, etc (like Brand-it) Sponsor events – Bass fishing, rodeo, outdoor/gun shows Do you see a future for your business in which customers will select and order products online, on your website, and then come in to pick up the item or have it installed?Do you use TV/video in your store front? Yes No What content runs on your television?